Sport as Spectacle of Michael Jordan - 2320 Words

Case Study I have devised a presentation in order to critically analyse sports as spectacle, my research question consists of how Michael Jordan’s elite NBA career elevated media speculation. By critiquing theorists such as Debore, Abercrombie amp; Longhurst and Tomlinson I can illustrate how spectacle is perceived in our mediated society. Media In an era of global technology, instant news, infomercials, electronic town meetings, and â€Å"Made for TV Documentaries,† the borderlines between news and analysis, news and entertainment, news and fiction are constantly shifting. As techno capitalism moves into a dazzling and seductive information/entertainment society, mergers between the media giants are proliferating, competition is†¦show more content†¦Connell (1995) developed this concept to describe how masculinities are always relational and, thus, one’s identity is continually constructed in relation to â€Å"otherness.† Crucially, Connell sees masculinity as integrally connected with power and constantly negotiated. (Alexander, 1994) notes that Black bodies displayed â€Å"for public consumption have been an American spectacle for centuries. This history moves from public rapes, beatings, and lynching’s to the gladiatorial arenas of basketball and boxing† Images of masculinity as powerful and natural on televised sporting spectacles offer men of all socioeconomic backgrounds one of the most powerful sites to collectively identify with masculinity and an ideology of male physical and cultural superiority (Messner, 1988; Theberge, 1991). Globalisation Globalisation has become a fashionable term used for numerous years amongst humanities and social sciences. Usage of this term has been driven by an academic fascination with the world as an increasingly interconnected place, in which localized forms of culture have become increasingly subject to homogenizing global influences (Maguire, J) An element of globalisation can be identified by joining with Robertson (1992) in saying that globalisation refers to the crystallisation of the whole into a whole space. The globalisation of sport on a national state level isShow MoreRelatedEssay on Media Models In Everyday Life1254 Words   |  6 Pagesthat sports have the power to bring people together and unite them with a common goal. Sports are an enormous part of the media and cultures all over the world. Whether it be the Super-bowl, World Cup, or Olympics, millions of people continue to unite and cheer for the teams they support. The reason in which sports often unites people is that it gives people something in common with one another. No matter what race, age, or gender, people of all types enjoy watching and supporting sports teamsRead MoreBusiness Analysis : Ikea And Nike2067 Words   |  9 Pageseffective way. The train carried many passengers for a month in 2008, therefor advertising the products to lots of people quickly. The idea of it existing for a limited amount of time encourages people to talk about it and therefor becomes more of a spectacle. ‘Today, brands have bec ome important landmarks’ (Riewoldt. 2002 pg. 8). The Kobe train itself became a landmark for the IKEA brand, helping its global success. NikeTowns have been made to ‘be something more’ and to be ’a place where the spirit ofRead MoreIntercollegiate Athletics3026 Words   |  13 Pagesoften get far better treatment than academic students. 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The Future of Sportscasters/SportscastingRead MoreSports17363 Words   |  70 PagesAvenue, New York, NY 10016. IM-1826 CONTENTS Introduction Chapter 1. Introduction to Sports, Sportscasters, and Sportscasting Chapter 2. The Historical Development of Sports and Sportscasting Chapter 3. The Economics of Sports, Sportscasters, and Sportscasting Chapter 4. Audiences for Sports and Sportscasting Chapter 5. The Role of Media in Sports and Sportscasting Chapter 6. Sociocultural Perspectives on Sports and Sportscasting Chapter 7. Practicum on Sportscasting Chapter 8. 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Attention seekers Celebs need to get one thing right; if you are on a social networking site you will be in the limelight. Now Ranir KapoorRead MoreInternational Management67196 Words   |  269 Pagesemerging markets, global corporate responsibility, and offshore outsourcing of services. His most recent books are Multinationals and Development (with Alan Rugman, Yale University Press, 2008) and NGOs and Corporations: Conflict and Collaboration (with Michael Yaziji, Cambridge University Press, 2009). He is co-Editor-in-Chief of MRN International Environment of Global Business (SSRN Journal) and an Associate Editor of Academy of Management Learning and Education, Business Society, and Long Range PlanningRead MoreEssay on Silent Spring - Rachel Carson30092 Words   |  121 Pagesthat with such widespread application of chemicals to the land, no chemicals will make their way into waterways. Destruction of fish and fish habitats are great losses in themselves, but they are also a loss to the millions o f Americans who enjoy sport fishing. Commercial fisheries will also be affected because poisoned fish are not a source of food, and reduced numbers of fish reduce the fishermens income and the amount of fish available as food. Numerous examples of fish kills across the U.S.Read MoreMarketing Management130471 Words   |  522 Pagesfive years will bring low unemployment and increases in buying power, it is forecasting a period of: A. Depression B. Prosperity C. Recovery D. Austerity E. Recession 3. Coca Cola markets its soft drink to members of Generation Y who love extreme sports and are risk-takers. If Coca cola Dew began lobbying politicians and engaging in advocacy advertising to support continued use of high fructose corn syrup and caffeine in products targeted toward young people, the company would be engaging in: A.